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Since we first featured Cincinnati-based start up denim brand Noble Denim it has grown into something exciting. The offerings started with two fits, the Truman Regular and the Earnest Slim [...]

Weekend. Who doesn’t love the weekend? Well, one thing is for sure, VIF Jeans knows how the celebrate the weekend to the fullest. Together with the guys from Eat Dust, Lee Jeans and [...]

Denim forum guru Andrea Baburske, more commonly known by her alias ‘beatle’, introduced her own jeans earlier this year. Now she’s ready with a denim shirt to match them. The [...]

Denimheads around the globe often refer to the archetypal Levi’s 1947 501 silhouette – one of the most celebrated and replicated 5-pocket jeans – as their favourite fit. Oliver [...]

Have you also been wondering what the next big thing for startup brands that are cutting out retailers will be? Well, if you asked OriJeans it’s bespoke denim. OriJeans – it took me longer [...]

How do you bring hiking and camping to the people living in a concrete jungle? Gene Han is a native Brooklynite with a penchant of the outdoors. Earlier this year he opened the shop Hatchet [...]

This is a story that should have been told a long time ago, but wasn’t. It’s a story about a superb line of jeans that strangely slipped through the cracks of an entire industry. Somehow [...]

Los Angeles eats it’s young. That’s why there’s so few heritage brands or old buildings here. We’re an adolescent town, and we purge constantly. Nothing lasts, but innovation thrives. Designers [...]

Mohsin Sajid has been working in the denim industry for over a decade. Now he has launched his own brand, ENDRIME. We look at the signature Ergonomic jean.

It all started when I approached 60. I had been a copywriter for many years and I was working hard. Boss suits filled my closet, I drove a Mercedes, and I preferred fine dining with selected, red [...]