Gold Rush

 In Glossary

A period in the mid-19th century where countless people migrated to North America (and Australia) in search of gold. It was during this period that Loeb Strauss (later Levi Strauss) came to San Francisco. He settled there as a businessman, picking up on the California Gold Rush and eventually introduced mass production of the durable work pants that would establish his business and ensure his name in the history books.

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