Before turning his attention towards clothing and fashion, Matt was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Designs that have stood the test of time and have remained essentially unchanged since their inception. He shares this passion as the Editor of this very fine lifestyle magazine Rope Dye and furthers this with his involvment in the menswear tradeshow, Selvedge Run where together with Shane Brandenberg of Burg & Schild, he manages Exhibitor Relations.
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