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Apparel

GINEW: BLACK THUNDERBIRD TEE!

It’s time to cast off those soiled and stained T-shirts and add a little (Native American) culture to your wardrobe!

Finally! F*@kin finally the warm weather is here. We can cast off the shirts, over shirts, N1’s and Pea Coats and reach for the T-shirts once again. But wait! What. Six months of languishing under all those layers have left our T-shirts antisocially stained. It is time to invest in some new threads to see us through the summer, and if you make the right choice, right through next summer too.

It’s all about meaning!

The T that we are bringing you today is the perfect fit, not only literally but also metaphorically as well.

Cast your minds back a few months, you’ll remember we did an interview with Erik and Amanda of the Native American-owned apparel co. Ginew of Portland, Oregon. The Ginew apparel is heavily based on the culture and also the garments worn by their recent ancestors. Hard Wearing workwear for hardworking souls.

Present throughout a lifetime

Their latest release, the Thunderbird T features a black on black colourway sporting the Ojibwe Thunderbird. The Ojibwe Thunderbird comes from Erik’s tribe and it’s been present throughout his life in numerous renditions and locations.

Thunderbeings

But like I said, the meaning goes deeper. In Native American lore, Thunderbeings come at the end of the winter to awaken the land bringing the thunderclouds and along with them, new life and expectations. It reminds us of the passage of time and our yearning for the open road and wide open stretches.

What better T-shirt could you wear to accompany you on these adventures?

Now essentially, the shirt is 100% cotton, with an easy relaxed fit and naturally made in the USA. If you want to get hold of one, head over to Ginew’s website.

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Editorial | Marc