A doll introduced by H.D. Lee Mercantile Co. in 1920 and used as advertising mascot wearing Lee miniature outfits. The 13- inch dolls were made of ceramic until 1949, when the less fragile plastic dolls started being produced. The production of the Buddies stopped in 1962 and nowadays they are valuable collectors items.
Source: Nouvelle de Nîmes Nº 5: The Denim Dictionary