Section

Shockoe Denim is not a heritage brand, yet local history and denim tradition are important for the brand to create handmade luxury jeans in Richmond, VA.

A reminiscent of bell-bottoms in their shape – yet less extreme – the bootcut, or bootleg, has a wider leg openings that were originally intended to more easily fit over boots. [...]

The bell-bottom jean was extremely popular during the 1960s and 70s. It had a tight waist and thighs, but flared below the knees. This gave the jean a vague resemblance to the shape of a bell, [...]