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Vernon Sport, the new Danish distributor of Schott NYC, thought they’d shake things up a little during the recent Copenhagen Fashion Week.

Instead of having a show in some industrial setting or throwing a party at a trendy nightclub, they launched Schott in the private home of the American Ambassador in Denmark, Rufus Gifford.

This was an event that was all about the jackets and the lifestyle surrounding them; from the motorcycle out front to the models and life-sized posters of James Dean and Marlon Brando. All dressed in Schott, naturally. Not to mention the whole Vernon Sport crew styled in a variety of the classic jackets and VP of Sales at Schott, Donald King, standing by with answers to all possible questions about the company.

The full photo set of the event can be viewed at Vernon Sport’s Facebook page.

This was an event that was all about the jackets and the lifestyle surrounding them; from the motorcycle out front to the models and life-sized posters of James Dean and Marlon Brando. All dressed in Schott, naturally. Not to mention the whole Vernon Sport crew styled in a variety of the classic jackets and VP of Sales at Schott, Donald King, standing by with answers to all possible questions about the company.

The full photo set of the event can be viewed at Vernon Sport’s Facebook page.

 

 

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