Schott NYC Event at the American Ambassador's

Schott NYC Event at the American Ambassador’s

Posted February 9, 2014

Vernon Sport, the new Danish distributor of Schott NYC, thought they’d shake things up a little during the recent Copenhagen Fashion Week.

Instead of having a show in some industrial setting or throwing a party at a trendy nightclub, they launched Schott in the private home of the American Ambassador in Denmark, Rufus Gifford.

This was an event that was all about the jackets and the lifestyle surrounding them; from the motorcycle out front to the models and life-sized posters of James Dean and Marlon Brando. All dressed in Schott, naturally. Not to mention the whole Vernon Sport crew styled in a variety of the classic jackets and VP of Sales at Schott, Donald King, standing by with answers to all possible questions about the company.

The full photo set of the event can be viewed at Vernon Sport’s Facebook page.

Leather, Non-denim garment, Schott

Kasper Broue Meinertz

A natural curiosity and the search for the finest make and fit led Kasper to writing about denim. He has now realized that the search is never ending. With a Master’s Degree in English and Media Studies, Kasper works as a Digital Solution Manager in his hometown of Copenhagen, Denmark. Kasper hopes to shed light on how denim is evolving down some of the roads less travelled, in various urban subcultures. His favourite brand and fit is his Lee 101S.