ENDRIME Releases A Jean Like No Other

Posted August 2, 2014

Mohsin Sajid, founder and creative director of ENDRIME, has from the outset challenged convention and pushed the boundaries in blue jeans. With ENDRIME’s latest release, it is no different, a pair of jeans that are 100% hand sewn.

One person using only a needle and thread crafts the jeans with each jean taking five full days to complete. Even tricky details such as the buttonholes and felled seams are done by hand, no machines at all are used.

We see all the unique details of ENDRIME’s slim fitting MS0005 cut brought to life by a highly skilled seamstress. The combination of ENDRIME’s modern detailing and the obviously hand-crafted construction creates a fascinating aesthetic. The two sit juxtaposed to one another, but this serves to highlight both the detailing and the skill of the craftsperson.

The denim used is a slubby 18 oz. Japanese denim. Unsanforized, it looks to take on a lot of character after the initial soak. This will again enhance the charm of the handmade look and feel of the jeans.

This is a very limited run, only around 20 pieces will be made and as you would expect are not cheap. They will retail for £800+ and available solely on a pre-order basis.

This release marks the introduction of a “Hand Made” collection which will be available through ENDRIME’s website. The collection will include ties and other small items all in limited runs and made in England by Mohsin himself.

Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.