Get Closer To the Brand On the New 3sixteen Website

Posted October 28, 2014

The New 3sixteen Website Brings Their Brand Universe Closer To You

So it looks like Johan Lam and Andrew Chen from 3sixteen sleep even less than the Rope Dye editorial staff. Not only do they bring us some of the best jeans, jackets, tops and other paraphernalia season after season, they’ve also had time to build a new website that gives a visceral online experience with the 3sixteen website.

What’s great about 3sixteen, aside from the product, is that they offer a full yet simple brand experience. The qualities they instill in their jeans come from other facets of their lives and inform the way they present their story. And the new website is the perfect platform to tell this story.

Undoubtedly, the best stories are told in the jeans. Our favourite part of the site is the Well Aged section, which holds beautiful images of several 3sixteen jeans after a ride around the roller coaster we call daily life.

Along with this, you can shop the entire collection, virtually visit some of the stores that carry 3sixteen in the Retailer Spotlight, go behind the scenes with In Production, and see how their customers build up their individual style with the jeans at the core.

Head over there for yourselves and spend a little time in the world of 3sixteen, it’s well worth the trip.

3sixteen

Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.