By Matt Wilson In ApparelPosted January 10, 2014An In-depth Look At the ArcuateWe know them as the arcuates: the decorative stitchings on the back pockets of denim jeans. The arcuate serves no practical purpose other than to act as a differentiator in the marketplace. The [...] READ MORE
By Wesley Scott In ApparelPosted May 25, 2013Why The Famous Levi’s Arcuate Was Painted: The 1944 S501XXRope Dye delves into the past to find out why the famous Levi's arcuate was painted on the back pockets of the jeans during World War II. READ MORE