News From the Archives: The First Levi’s No. 2

 In Apparel

Back in March earlier this year, Levi’s historian Lynn Downey acquired a collection of old receipts, credit memos and other financial correspondence from the 1880s and 1890s from a vintage paper dealer. Among the documents was a hand-written letter sent by Levi Strauss & Co. to store owner J. Arata of Vallecito, California, dated June 13, 1890 that advertised the company’s “No. 2 riveted overalls at $7.00 per doz.” This is probably as close as we get to the introduction date of the 201. Read the whole story over at Rawr Denim.

More Good Reads

Start typing and press Enter to search