Take A Virtual Timeline Tour With Levi’s Vintage Clothing

Posted September 23, 2014

One of Rope Dye Firm Favorites, Levi’s Vintage Clothing, Has Always Gone the Extra Mile

With the inclusion of the line in the regular Levi’s online shop, Levi’s Vintage Clothing brings us a virtual overview of the evolution of the historic brand.

Although Levi’s Vintage Clothing has always had, and still does, a strong, visually curated site, Levi’s Vintage Clothing has now been brought under the umbrella of the main levi.com site.

As soon as you open the page and “Get Started” you are whisked through the decades of Levi’s. Pieces from 1978 to 1878 are flashed past your eyes.

It may seem a little jarring at first, I did wonder if something had gone wrong on my computer. When it comes to a rest in the latter part of the 18^th century you see why they did it.

It is a strong visual method of communicating the longevity of the Levi brand.

The site comes to a rest on the 1878 Triple Pleat Blouse. As you move the slider along the top you jump through the years; watching the brand evolve as you go. When you come across something of interest, a simple click and you can examine the piece in detail. Another click and you are transported to the store.

READ ON TO SEE HOW THE WASH GUIDES ARE INTEGRATED

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Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.