From Fades To Shades. Mosevic Re-imagine Denim Sustainability
Mosevic Aim To Change the Denim and Sunglasses Industries With A Single Product
I like to think that I’m consuming sustainably. I recycle cans and bottles, ride my bike wherever I can, turn of the lights when I leave a room and I don’t wash my clothes excessively.
But, these guys are taking it to another level – I’d never thought the my worn out denim could be used for something like a pair of sunglasses.
Could This Be the Most Exciting Development In Denim Since Blue Jeans?
Mosevic is the world’s first maker of sunglasses hand-crafted from denim cutoffs and old jeans.
The sunglasses are created by bonding layers of denim together with resin and then fitted with polarized Carl Zeiss lenses and strong, five-barrel hinges. The result is a frame that is both more striking and stronger than regular old plastic.
Founders Jack and Alex both have degrees in sustainable design. They spent four years developing their unique design to repurpose some of the shocking amount of waste that the denim industry creates.
The raw material for the frames comes from fabric cutoffs and scraps that would often otherwise just be considered waste. Potentially, denim waste could be used for an endless scope of products, says Mosevic’s founders, from car interiors to bike frames.
The “Crowd” Has Spoken
Mosevic broke through the mainstream with a Kickstarter campaign in May 2015 that raised over £11,000 worth of pre-orders, which was more than 200% of their original goal.
The new collection comprises three frame designs called Cassini, Celsius and Kepler, with three colour ways for each and priced at £134. You can get a pair here.
