Selvedge Run No.7 - The Essence. Summer Edition 2018

Selvedge Run No.7 – The Essence. Summer Edition 2018

Posted July 17, 2018

Last week saw a staple of the Rope Dye Callander hit Berlin, the Selvedge Run Trade Show.

Fashion trade shows are where brands gather twice a year to show their Spring/Summer or Autumn/Winter collations. Buyers, store owner, press and other industry professionals visit these shows and decide what will be stocking store shelves or lining their pages for the coming season.

It’s not only denim, it’s lifestyle

As the name suggests the Selvedge Run has a strong affinity for denim, but it is bigger than that. It is a lifestyle show. The qualities that are found in a pair of selvedge denim jeans informs the ethos of the brands who choose to show there and the buyers and store owners who visit the show to place their orders. There is a clear focus on quality which represents a welcome respite from the monotony of fast fashion.

A new home

This season, the show found a new home in the “Palais am Funkturm”. It was the perfect summer location with the spacious interiors, beautiful natural light and most importantly in the 32 degree summer heat, air conditioning! The brands and visitors could happily relax and do business.

Old faithful’s and new faces

Over the three days of the show, returning brands such as Pure Blue Japan, Iron Heart, Simmons Bilt and Stevenson Overall Co. sat alongside new faces like Nine Lives Brand, Burgus Plus, Fine Creek Leathers and Vasco. All in all, there were around 80 brands exhibiting, all representing the very best in terms of quality and crafted menswear.

Menswear mecca

A brand portfolio like this attracts some of the world’s most renowned menswear stores. American Classics (UK), VMC (Switzerland), Self Edge (USA), Godspeed Store (AUS) and Standard & Strange (USA) all visited the show to see the latest from their current brands and to see what’s new. They trust that the Selvedge Run’s brand policy will only bring them brands that adhere to the highest standard of quality and ethical manufacture.

Berlin, Selvedge Run, Trade show

Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.