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Edwin Europe is arguably one of the most successful commercial Japanese denim brands in the market. “The Levi’s of Japan” we use to call it when I worked there. And I still [...]

Last week I had the pleasure of meeting Rey Gautier, creative director for Edwin Europe, and while we were talking about the Japanese collections and especially the Vintage stuff, Rey mentioned [...]

The consumers’ brand awareness of Edwin arguably exceeds the sales figures. It’s still a niche brand but with a huge potential that speaks to denim connoisseurs and fashion [...]