Levi’s Vintage Clothing: Honouring the Jeans Legacy
Levi's was the first brand to sell riveted blue denim jeans; Levi's Vintage Clothing builds of on the legacy of the brand focusing especially on...
Month : December 2011
Get Perfect Fades With This Raw Denim Wash Guide
In this three-step raw denim wash guide, we show you how to achieve the best possible fades from your raw denim jeans. It all comes...
Edwin Denim: One of the First Japanese Jeans Brands
Japanese jeans are often associated with high quality and equivalently high prices. Edwin Denim has managed to combine high quality with affordable prices....
Lee Jeans: From Food Manufacturer to Denim Innovator
Explore the story of the Lee jeans company, which went from food manufacturer to inventor of the Union-all, zipped jeans, and the Storm Rider denim...
Jacob Davis: The Inventor of Riveted Jeans
The inventor of the riveted workwear pant, which are so vital to the success of Levi's, was Jacob Davis, a tailor from Reno in Nevada....
The Story of The Man Behind the Brand: Levi Strauss
Rope Dye explores the myths and legends of Levi Strauss, the man behind the most iconic pieces of clothing in history: the five pocket blue...
Levi’s As the New ‘Brand America’
The “Ready to Work”-campaign is a sign of Levi’s attempting to detach its brand from some of the values typically associated with America. The campaign...
Mister Freedom: The American Sportswear Collection
Both jacket and jeans come in a beautiful and decorative cardboard box....