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So how important is Selvedge anyway? I know this is going to come as a bit of a shock to a lot of you, some people out there don’t really care about shuttle looms, Selvedge ID and hidden [...]

Levi's Vintage Clothing celebrate something quite different for their Spring Summer Collection. The 50th anniversary of the Summer of Love.

These oneculture Pulsar Slim Tapers have selflessly donated some sixty days' service, but it's hot in the city and time to deliver Denimhunters' verdict.

We talk to Mark Carter of San Francisco-based oneculture denim about his brand and what makes him tick.

At a time when the lumbersexual is hanging up the plaid and reaching for his razor, not his axe, Self Edge inspire us into a new era of selvedge style.

Darn-It! is the cleverly named tailor shop owned by Self Edge. Located in San Francisco, Darn-It! is the only free-standing space that does not share the company name, making it unique. Although [...]

Setting up shop in the historical birthplace of riveted blue jeans comes with a certain obligation to deliver something unique if you want to make a name of yourself. The San Francisco Bay Area [...]

Getting Denim-Heavy In The Bay Area Located on the east side of the San Francisco bay in Oakland, the shop has quickly gained a reputation as one of the area’s go-to denim destinations. But [...]

Just north of San Francisco the old defense batteries, that was build on Marin Headlands during World War II tells tales of the fear of a Japanese attack on the all important harbor and city on [...]

Rope Dye explores the myths and legends of Levi Strauss, the man behind the most iconic pieces of clothing in history: the five pocket blue jean.