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Since the San Francisco shop opened in November 2006, Self Edge has been established as the undisputed leader in vintage styled Japanese denim retail in the US; with their webshop possibly in the [...]

To most denim lovers Self Edge doesn’t need any further introduction. The goal of this growing American denim empire is to sell the best jeans in the world. Period. But to Andrew Chen, [...]

Just north of San Francisco the old defense batteries, that was build on Marin Headlands during World War II tells tales of the fear of a Japanese attack on the all important harbor and city on [...]

Ruedi Karrer is probably the single most knowledgable enthusiast and collector in the denim business. Since his childhood in the Swiss mountains of the early 70s when he had to share a single [...]