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Bram Spanjersberg is working at Rotterdam’s premium streetwear store Daily Rush and he’s a real denim freak.

Over the past 450 days he has been wearing this pair of Lee 101 Rider jeans in the 12 oz. ‘5 Dips Natural Indigo’ denim – and he has only washed them three times. The fading speaks for itself.

Daily Rush describe themselves as, “the shop in Rotterdam when it comes to the finest streetwear labels combined with premium denim, a strong footwear collection and accessories.”

The shop has been around since 2005, and even though it may not be a household name in the world of raw denim – yet – you will surely recognise some of the brands their stock like Red Wing ShoesEdwinWolverine 1000 MileNorse Projects, and of course Lee 101.

Lee 101 Rider 5 Dip Natural Indigo (3 of 9)

For more updates you can follow Daily Rush on Facebook – and remember to check out their entire stock online.

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