Denham the Jeanmaker and Tenue de Nîmes Make "Double-Dutch" Sweatshirt

Denham the Jeanmaker and Tenue de Nîmes Make “Double-Dutch” Sweatshirt

Posted July 23, 2014

Two heavyweights in the Amsterdam denim scene, Denham the Jeanmaker and Tenue de Nîmes, have collaborated to bring us the “Double-Dutch Project.”

The result is an discretely overall printed sweatshirt.

The collaboration uses Denham’s J.V. Gusset sweatshirt as a base.

A versatile variation on a classic, the J.V. Gusset adds comfort, durability, and breathability by employing single-jersey gussets under the arms.

Drawing inspiration from monogram Japanese denim and chambray fabrics, they bring together the logos of their brands combined with a reference to their shared hometown.

The iconic Denham scissors and the Tenue de Nîmes “cross” are united with the coat of arms of the city that nurtured them in a subtle overall grid print. The look is as distinct as it is understated.

No doubt Amsterdam is fast becoming the hub for innovation in denim and associated products.

Jason Denham of Denham the Jeanmaker alongside Menno van Meurs and Rene Strolenberg of Tenue de Nîmes stand at the heart of this with their strong presence in the creative 9 Streets district of the city.

As Jason notes:

“The project represents a natural meeting-of-the-minds for us. We both set-up our operations in Amsterdam, which is fast becoming recognised as the important capital of European denim. Plus we’ve both been close neighbours in the city’s 9 Streets creative district and it was high time we finally did something together.”

The sweatshirts comes in both men’s and women’s fits. They’re available online and through the Amsterdam locations of Tenue de Nîmes and Denham.

Amsterdam, Denham The Jeanmaker, Non-denim garment, Tenue de Nîmes

Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.