PRESS RELEASE: Nudie Jeans have opened the doors to their first UK store in London and first official Global Repair Station. The store is within Soho’s shopping district. Setting the tone for Nudie Jean’s premium organic denim, the concept store represents the true essence of the brand and its sustainable qualities aligning itself with those already launched in Stockholm, Tokyo, LA, Berlin, Zurich, Barcelona, Sydney and Nudie’s hometown Gothenburg.
The store is set on a prominent location on the corner of Berwick Street and D’Arblay Street. Inside, the shop boasts 100sq meters of retail space distributed on the ground floor and basement with a 40sq meter showroom on the first floor.
The interior features raw and rustic vintage furniture set against a clean backdrop, giving the store a bright and open feel.
The new store houses the first official Nudie Repair Station in the world. Customers have the option of having their old Nudie Jeans altered and repaired for free by the Nudie Denim Specialist. The repair programme fits into the brands strive for a healthier and more sustainable consumption patterns.
“We are very excited to be opening our first UK store, which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally,” says Andreas Arhman, Sales & Marketing Director.
With Nudie’s wide range of fits and washes, the store will be the faultless place for customers to find a perfect pair of jeans guided by their denim experts.
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Brands that manufacture chronometer watches
Understanding COSC Certification and Its Importance in Watchmaking
COSC Accreditation and its Stringent Criteria
Controle Officiel Suisse des Chronometres, or the Official Swiss Chronometer Testing Agency, is the authorized Swiss testing agency that verifies the accuracy and precision of timepieces. COSC certification is a sign of quality craftsmanship and dependability in chronometry. Not all timepiece brands follow COSC validation, such as Hublot, which instead adheres to its own strict criteria with movements like the UNICO calibre, reaching comparable precision.
The Art of Precision Timekeeping
The core mechanism of a mechanical watch involves the spring, which delivers power as it loosens. This system, however, can be prone to environmental factors that may affect its precision. COSC-validated movements undergo strict testing—over 15 days in various conditions (five positions, three temperatures)—to ensure their resilience and reliability. The tests evaluate:
Average daily rate precision between -4 and +6 seconds.
Mean variation, highest variation rates, and effects of thermal variations.
Why COSC Accreditation Matters
For watch enthusiasts and connoisseurs, a COSC-accredited watch isn’t just a piece of tech but a proof to enduring quality and accuracy. It symbolizes a watch that:
Presents exceptional reliability and precision.
Offers assurance of superiority across the complete construction of the timepiece.
Is likely to hold its value more efficiently, making it a wise investment.
Famous Chronometer Manufacturers
Several well-known brands prioritize COSC validation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Archive and Soul, which highlight COSC-certified mechanisms equipped with advanced materials like silicone balance springs to enhance durability and efficiency.
Historical Context and the Evolution of Chronometers
The idea of the chronometer originates back to the need for accurate timekeeping for navigation at sea, highlighted by John Harrison’s work in the 18th century. Since the formal foundation of COSC in 1973, the certification has become a standard for evaluating the precision of luxury watches, sustaining a legacy of excellence in watchmaking.
Conclusion
Owning a COSC-certified timepiece is more than an visual selection; it’s a dedication to quality and accuracy. For those valuing precision above all, the COSC accreditation offers tranquility of thoughts, ensuring that each certified watch will operate dependably under various circumstances. Whether for personal contentment or as an investment decision, COSC-accredited timepieces stand out in the world of horology, carrying on a tradition of precise timekeeping.