MR PORTER: Behind the Brand – Levi’s Vintage Clothing

Since the site was launched only a little over two years ago, the ‘spin off’ of NET-A-PORTER, MR PORTER, has established itself as a premier global online retail destination for men’s style by combining a high-end webshop with editorial content in the shape of a weekly online magazine that they call The Journal. On April 9 the Journal featured a “behind the brand” video with Levi’s Vintage Clothing and the brand’s design director Miles Johnson. Quite interesting to hear him explain how each piece is, “an exact replica of the originals,” but at the same time that they, “try to stay as close to how it would have been made back in the days” – that somehow contradicting.

Watch the video here: