China’s shooting raw denim star, Red Cloud & Co. is gaining a large fan base internationally. Still, the Asian home market is very important for the brand.

That is why on May 3rd, Red Cloud’s global distributor, Singapore’s Tuckshop & Sundry Supplies, had teamed up with the Red Cloud Indonesia community to host a small exhibition in Indonesia’s capital Jakarta of the brand’s next fall collection.


The selected venue was not your typical showroom but a small and cosy hotel suite. The reason: Tuckshop wanted to create an intimate atmosphere and be close to the fans of the brand. A clear reflection of how communication between Red Cloud, the buyers, and the fans take place; as friends.

Red Cloud & Co. was founded in 2009 at a small workshop in Shenyang, China. All denim is made using long-stapled Turpan cotton from the Xinjiang provence. The design of most garments is are based on heritage workwear and quality.


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Owner and founder of Red Cloud Mr. Raymon also participated in the event, giving the Indonesian fans a unique opportunity to get to know and understand the brand even better by discussing and learning about it’s outstanding quality and attention to details.

Let’s hope the next Red Cloud & Co. exhibition will be hosted in Europe.

Also, don’t forget the Red Cloud R400 world tour that takes place from April 2014 till April 2015.

Pictures courtesy of: Red Cloud & Co., Red Cloud Indo, Tuckshop & Sundry Supplies, Kayodic.