The Social Indigo Ride is Back: The Denim Run "Part Deux"

The Social Indigo Ride is Back: The Denim Run “Part Deux”

Posted June 7, 2014

After a successful first edition last year, a group of Dutch denim lovers and bicycle enthusiasts once again go together to host The Denim Run.

The concept is simple: everybody brings their favourite bikes and cruise around the streets of Eindhoven – naturally wearing their favourite denim-themed outfits.

Being a local I didn’t have to think twice about joining the event.

Around 12 o’ clock, we met up at “Het Ketelhuis” in the the industrial Strijp-S area of the city to get a good cup of coffee.

While enjoying our coffee, the good people of the “Het Verzet” bike shop brought a mobile First Aid-post for bicycles and offered to check our bikes to make sure everything was working properly.

After everyone had arrived, finished their coffee, and were checked in on the list, it was time to roll out and enjoy the fine weather.

Along the route we stopped at the “Van Moll” bar for a cold home-brewed beer. We also swung by Het Verzet’s shop that has just opened a few weeks earlier. This will surely become the go-to-spot for bicycle enthusiasts. You can get your bike fixed or rebuild while enjoying some fine drinks – what’s not to like?

Cruising around the city was great. After 3 hours, we headed back to where we started to find that a nice surprise was waiting for us.

Like last time, a glass-plate photographer was there to take a photo of all the participants. With the weather conditions being perfect, so was the group photo.

I shot this video of the making of the photo.

And after the photoshoot it was time for a well earned BBQ.

Enjoying cold beers from Van Moll and a delicious BBQ to a scenery of the setting sun and some live music, it was a great ending to a perfect day. Too bad the bowls with all the good stuff were empty before they even arrived at the table. But that didn’t spoil the great vibe that was there for all to enjoy.

There are more photos from the event for you to enjoy below in the slider.

All in all, the 2nd edition was a superb and very well organised event. There are plans for a third edition and maybe also doing an edition in Amsterdam, since the capital city is now being introduced as the denim-capital of the world.

Last year was good, this year was great – I’m already looking forward to next year.

For more info and other related news, you can check out the website, Facebook page and Instagram of The Denim Run to keep yourself up-2-date.

Bicycles, Denim, Eindhoven, The Denim Run, The Stranded Sailors

Michael van Hal

Michael was born and raised in the southern region of the Netherlands. Back in 2004, chance led him into the retail side of the denim business and since then he has been hooked on indigo. Michael is a keen photographer with no less than two educations relating to photography under his belt and he hopes to make himself a career in this business. Along with his collection of denim books and magazines he also has stacks of sneakers and leather shoes at home. Michael’s favourite brand is Levi's Vintage Clothing and he has a hard time deciding between Tellason’s Ladbroke Grove and the 1954 501ZXX as to his favourite fit, yet it’s his Naked & Famous x Tenue de Nîmes and Left Vs. Right Evisu jeans that he’s most proud of.