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Great Jeans, Behind the Scenes: Selvedge Run Trade Show

Pure Blue Japan Trade Show

A few weeks back we brought you an insight into the fashion trade show. We discussed their importance in the industry, what goes on behind the closed doors and why they are essential to getting you good jeans. But we did promise to take you behind the scenes during the Berlin fashion week.

Matt headed along to his old stomping ground, the Selvedge Run.

As the name suggests, the Selvedge Run houses a lot of our favourite denim brands such as Momotaro, 3Sixteen, Iron Heart and numerous others. But it is also home to a whole host of brands with a similar ethos to high-quality denim brands. You find brands with quality, narrative and sustainability at the core of their product. So where better to spend three days catching up and filming the goings on during a trade show.

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