So how important is Selvedge anyway?

I know this is going to come as a bit of a shock to a lot of you, some people out there don’t really care about shuttle looms, Selvedge ID and hidden rivets. They do care about the quality of manufacture, the origin of their clothing and the philosophy behind the brand.

And this is just what Tellason is counting on with Tellason Stock.

The Heart of the Matter

Tellason stock garments could quite easily be mistaken for their slightly more distinguished older siblings. With fantastic quality and attention to every detail the Tellason Stock collection is all made in San Francisco and consists of two fits of jeans and two jacket styles.

Familiar Faces

The jeans come in either a slim taper fit or the more “everyman” straight leg. The jacket styles you will recognize if you are familiar with Tellason’s collection already. The Coverall and their take on the classic, Type III.

Subtle Differences

So where’s the difference I hear you ask? Well, instead of the denim being milled on the old style Dapper shuttle looms that give us selvedge denim. Tellason has sourced an amazing quality 14 oz. Non-selvedge denim from the Cone Mills White Oak plant in Greensboro, North Carolina. Yes, that’s right folks. This is White Oak, could be a good chance to grab a piece of American history before it’s too late.

This denim is woven on newer machines capable of weaving faster and producing wider rolls of fabric. This pushes the price per meter down significantly from the proprietary denim Tellason use in their other garments.

Savings Directly to Customers

Tony and Pete pass this saving on directly to their customer. Giving them an amazing denim garment for a little less cash.

We’re All For It!

We saw the collection way back in Winter and we can attest to the quality of both the denim and the manufacture of the garments. It’s great to see a brand like Tellason making this leap. At times the raw denim community can get rather indoctrinated. If the use of a non-selvedge denim brings a few people into the fold of quality garments and ethical manufacture. We are all for it!