Born in the late 70s, Peter was first professionally introduced to denim in the mid 90s when he got a job in the industry. After working as Territory Manager in Denmark for one of the "big three" for seven years, Peter has brought his experience to Norway where he now resides. Over the years he has developed a strong passion for story telling and the history of denim and workwear. Peter also enjoys a good old school rock 'n' roll concert.
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