We see the Regular Lower East Side Days with Self Edge!

Regular Lower East Side Days with Self Edge

Posted July 21, 2018

It’s that time of year again when Self Edge drops their lookbook and we reach for the chequebook.

If you know denim, you know Self Edge. The San Francisco branch opened in 2006 as one of the pioneering retailers of quality Japanese selvedge denim. Since then, owner Kia Babzani has teamed up with Andrew and Johan of 3sixteen to open the New York and Los Angeles branches and Kia himself has two further stores, one in Portland and another down in Mexico.

Epitomise the local vibe

Each store is curated to house products that epitomise the vibe of their location. You’re not going to need 21 oz jeans in Mexico and I doubt you’ll have too much call for board shorts in Portland.

Next up, New York!

Every year they look to one of their host cities to inform the spirit of their lookbook. We’ve had the Lost Island of San Francisco and the San Jose del Cabo beach of Mexico with the La Playita boys. This year it’s New York’s turn!

Just look at those brands!

The lookbook showcases some of the finest pieces from the Self Edge portfolio. Brands like Nine Lives, Sugar Cane, The Flat Head, Studio D’Artisan, Stevenson Overall Co. Iron heart to name but a few. They are donned by guys that look like they were found outside a local coffeehouse or in a garage fixing up Mustangs.

Punk-ass kids

They then take to the Lower East Side with the swagger of the 80s Beastie Boys. The pictures by photographer Dustin Fuchtman capture that hassle that New York in so well associated with and give us glimpses of that “punk ass” nature of the New Yorker. Did Marge really want that kiss? And are you really delivering vegetables? Nope, didn’t think so!

One thing for sure, they are the best dressed punk ass kids I’ve ever seen!

You can check out all the gear and much more besides over on the Self Edge website. Or hell, drop by one of the stores in SF, NY, LA, PDX!

New York, Self Edge, USA

Matt Wilson

Before turning his attention toward clothing and fashion, Matt Wilson was a product designer. He witnessed first-hand the unethical manufacture of products designed and developed specifically for obsolescence and quickly recognised the inherent dangers of this attitude towards consumerism. A happy chance occurred when he discovered Raw Denim. Fascinated by the narrative contained in each garment, this newfound passion led him into a journey of discovery through the fashion and clothing industry. The qualities he found in a great pair of jeans he soon found in other garments, shoes and accessories. Up until February 2017, Matt was heavily involved with Selvedge Run, a trade show for menswear, shoes and accessories. A home for brands with a philosophy that aligned perfectly with his principles of craft and quality at the core of a good product. He now shares this passion the as the Editor of Rope Dye, an online men’s lifestyle magazine about the passion for well-crafted menswear as well as other cherished products and designs that baulk against today’s throw-away culture.