Nifty Jeans Denim Shop-Factory Replaces Nerdy by Nerds
Nifty Jeans is a new denim shop-factory in Malmö founded by two of the guys behind Nerdy by Nerds. The jeans are made in-store with vintage machines.
Sarva: The Jeans of the Nordic Cowboys
Sarva hail from the north of Sweden; the land of the Sami. The brothers behind the brand want to bring Swedish jeans production back to the country.
A Country For Old Men Wearing Workwear
Maybe you’ve seen the Oscar-winning movie No Country for Old Men? The American neo-western features an aged policeman on a truly dangerous mission. My own mission: to find the roots of my [...]
Meadow Webshop Changing Facial Expressions – From Bearded Biker to Cool Cat
The carefully selected models of any webshop can quickly become the virtual face of the business. They express the attitude that the shop wants to communicate. The face of Meadow in Malmo has [...]
How I Changed My Lifestyle and Became an Urban Hippie
It all started when I approached 60. I had been a copywriter for many years and I was working hard. Boss suits filled my closet, I drove a Mercedes, and I preferred fine dining with selected, red [...]