And the Winner Is!….

Today is the big day where one lucky jeans wearer is going to be duly rewarded the patience and hard work it takes to wear in a pair of dry denim jeans. And the winner is: René Hagemann for his [...]

Choosing A Winner

This post sums up the competition with Meadow, and here you’ll find all the contestants listed by entry date. Who do you think’s the best candidate? You can also read more about each [...]

Skater(cow)boy

This is the story of Andreas, he’s 18 years old and lives in Malmö where he attends Bryggeriets skateboarding college. He has been skating for 6 years. His Wrangler BEN jeans have got a lot [...]