Jeroen de Wal

Growing up in the Eastern part of The Netherlands, Jeroen started working in retail in his teens - at 20 he was managing several stores. He discovered raw denim years later, and doing research on the fabric led him to Japan where he visited various mills and brands, including Momotaro. Jeroen is currently active in retail management and retail training development, and he runs the online platform Union of Artisans together with his business partner.